STAR SOLUTIONS – OPERATIONAL EXCELLENCE
Our objectives are to keep your asset flowing in a fast paced, ever changing 24/7 environment. Our operations executives are connected to each hotel and are able to proactively address issues with the team. We monitor the revenue performance, spending and direction of the asset and maintain hands on property visitations.
Each General Manager is tasked with being their property CEO. With implementation of the Ameristar Hospitality Group systems, they have access to the building blocks for success in daily operations, brand standards, guest service elements, and financial reporting.
STAR PERFORMANCE – SALES AND MARKETING EXCELLENCE
Top line growth in all economic climates is paramount to optimizing the hotel’s performance. We take a personal role in the analysis of the local market, area trends and development opportunities, analyze the competitive set, assess the ecommerce position and establish the foundation for the hotel’s marketing strategy. Our executives will interact closely with the hotel’s position on the internet and establish strategies to develop a robust ecommerce plan to complement the local direct sales efforts. Targeting the hotel’s transient position and maintaining an active outside sales effort in the local market create results to increase the flow to your bottom line.
STAR ACCOUNTABILITY – ANALYTICAL EXCELLENCE
Ameristar Hospitality Group stays connected to your asset by producing weekly and monthly reports that act as the hotel’s dashboard. This access gives the General Manager and their regional support team the chance to interface on the details of the day to day operation of the hotel. From Guest Satisfaction Indices to Market Position and Daily Account Receivable updates, our team is able to facilitate steps to best manage your asset in time. The accounting team conducts audits and establishes checks and balances to protect your asset and effectively manage your cash position.
STAR PEOPLE – ASSOCIATE EXCELLENCE
We understand the unique role an associate plays in establishing a positive flow of guest experiences. We want our team to understand they are an integral part of the operations process at each hotel. Our goal at Ameristar is to execute a Human Resources program to help a team excel in service and recognize performance as a team.
STAR VALUE – VENDOR AND PURCHASING EXCELLENCE
Ameristar Hospitality Group seeks to align itself with vendors who can provide the best value for each operation through bulk purchasing and programs designed to provide our ownership the end result savings. We build relationships with vendors to provide not only a corporate wide savings but also work closely to customize purchasing for your specific situation – creating beneficial results with a balance of quality with profitability.
STAR FOCUS – KEEPING THE GUEST, PROFITABILITY AND THE OWNER AT THE CORE OF OUR MISSION
Our executives work with the team directly creating barrier free communications thus streamlining our efforts to generate results. Our systems are designed to ease the paperwork and increase the time spent with guests and associates to achieve the results and exceed budgeted expectations.
Whether personal ownership, asset managed, bank assigned or a lender turnaround, our company can provide full service and consulting services to limit the exposure or create a long term plan for your asset or portfolio.